Madge Beauty
Beauty · AU
Fixed duplicate pixel/CAPI events and rebuilt the landing page - then scaled spend on a funnel that finally converted.
ROAS · 4 months
1x
0x
CPA
$79
$0
Bounce rate
80%
0%
For ecommerce founders already
spending on ads, or getting ready toFor ecommerce founders already
spending on ads, or getting ready to
Clicks fade.
Outcomes stay.
We're the growth desk for founders who care about unit economics, not vanity metrics. Data, website, ads and creative - fixed and scaled together, so your marketing actually pays for itself.
Where are you today
No pitch · 45 min · Free
Revenue leak estimator
ScalingYour monthly ad spend
₹10L/mo
₹50k₹50L
Where the leak usually hides
- Tracking gaps₹79k
- Landing-page drop-off₹90k
- Creative fatigue₹51k
Est. wasted / month
₹2,20,000
Recoverable / year
₹63,36,000
Model based on 30+ audits
Experts in
What matters
3 things that decide if ecommerce marketing works.
01
Knowing what's actually working
You need accurate data on which ads and pages are making you money. If you're new, we set this up correctly from day one. If you're already running ads, we check it - most setups have gaps nobody noticed.
02
A website that turns visitors into buyers
Getting people to your site is only half the job. If the page is slow, confusing, or hard to buy from, you lose sales no matter how good the ad was.
03
Ads and content people actually respond to
The same ad stops working after a while, even a good one. You need fresh ideas regularly, not just more budget behind the same three ads.
How we work
One simple system - whether you're starting from zero or scaling up.
01
Understand where you stand
New brand: we learn your product, customers and market. Existing brand: we check your data and find what's not working.
02
Build a website that converts
A page that's easy to buy from, whether it's your first one or a rebuild of what you have.
03
Create ads people respond to
Strategy, copy and ad creative - built for your brand, not recycled templates.
04
Run your marketing
Google, Meta, Amazon/Flipkart and more - spending your budget where it actually pays off.
05
Get found without paying for every click
SEO and visibility in AI tools like ChatGPT and Google's AI answers, so you're not only reachable through ads.
Services
One team. Every channel that drives revenue.
Performance marketing
Running your ads on the platforms that actually sell.
- Google Ads
- Meta (Facebook & Instagram) Ads
- Amazon / Flipkart
- Programmatic display
SEO / GEO / AEO
Getting found on Google - and in AI tools like ChatGPT.
- Ecommerce SEO
- Google Shopping feed setup
- Technical website health
- Showing up in AI search answers
Creative strategy & build
The ads and images people actually stop scrolling for.
- Creative strategy
- Copywriting
- Ad creative production
- Graphic design
Landing page strategy & build
A website that turns visitors into paying customers.
- Landing page design & build
- Fixing cart & checkout drop-off
- Page speed improvements
- Tracking & data check-up
What we typically find
The mistakes we keep finding - and fixing - across ecommerce brands.
These are patterns from real audits, not hypotheticals. Fixing even one of these is often where the growth was hiding.
01
Landing page
What we findCheckout friction, slow load times, and pages that have never been properly audited.
Why it mattersYou're paying for traffic that never had a real chance to convert.
02
Tracking accuracy
What we findWebsite numbers and ad platform numbers don't match.
Why it mattersYou end up scaling the wrong campaigns because the data is lying to you.
03
Data passback
What we findConversion data isn't being fed back to the ad platform properly.
Why it mattersThe algorithm can't optimize for outcomes it never actually sees.
04
Creatives
What we findThe same 2-3 ad angles have been running for months.
Why it mattersPerformance quietly decays while budget keeps flowing to what's gone stale.
05
Campaign structure
What we findOverlapping audiences and mismatched objectives across platforms.
Why it mattersYour own campaigns end up competing against each other for the same customer.
06
Budget distribution
What we findSpend allocated by gut feeling instead of what's actually converting.
Why it mattersMoney keeps flowing to what feels safe, not what's working.
Real results
Real numbers, before and after - not likes or impressions.
These are brands we've already worked with. If you're just starting out, this is the kind of result you're building toward.
Krishnamurti Foundation India
Education · IN
Unified strategy across the owned website and Amazon marketplace instead of running each in isolation.
Website ROAS · 6mo
1.5x
0x
Amazon ROAS · 12mo
1.8x
0.00x
Website orders
baseline
0x+
Artistic Yoga
Health & Fitness · UAE
Rebuilt fatigued creative angles and tightened the funnel for a UAE-based health and fitness brand.
Monthly sales
baseline
0x
ROAS · 6mo
1.5x
0.0x
CPA (AED)
822
0
Material Hunt
Home & paints · IN
Full-funnel rebuild - tracking, landing pages and creative - before scaling spend with confidence.
ROAS · 6 months
baseline
0x
CPA (₹)
higher
400-500
Monthly revenue
prior
₹16-17L
$0M+
Revenue generated for clients
0+
Ecommerce & growth-stage brands scaled
0%+
Client retention
In their words
Founders who ship, on what changed.
Scroll →
Fit check
This works for you whether you're new or established.
If most of these sound like you, we're a good fit - no matter which stage you're at.
- You run an ecommerce store - or you're about to launch one
- You want to grow sales without wasting money learning by trial and error
- You want a simple, clear plan - not just "spend more on ads"
- You'd rather work with people who explain things simply, not jargon
- You believe getting the basics right matters as much as running ads
Free growth plan
Let's figure out your next best move.
Whether you're setting things up for the first time or already spending on ads, we'll show you exactly where the opportunity is - no obligation, no confusing jargon.
What's included
- Where to start (or what to fix) with your data
- Whether your website is set up to convert
- Which ads and channels make sense for your budget
- A simple plan you can act on this month